we begin working with you.....
In partnership with our clients, we carefully analyze strategic
objectives, challenges, and all other factors that may impact market
diagnostic methodology provides the ability to recommend one or
more approaches that will greatly enhance decisionmaking with relevant
and actionable marketing intelligence.
internet-enabled brands, where increasing speed to market along
with quick access to market information are both essential, we often
recommend internet research methods, where appropriate. These methods,
in the hands of our experts, are both much faster and frequently
far less expensive than traditional means of data collection.
Online Focus Groups
Online Discussion Forums
for software/hardware applications
have experience with conducting all types of studies online, including
Conjoint Analyses, Customer Satisfaction,
Segmentation, Attitude, Awareness, & Usage (AAU), Tracking Studies,
Advertising and Copy Testing (including Q-sort), Frame-by-Frame
Video Tests (ads, film trailers, promos, etc.), and Package Tests.
pioneering and extensive experience with online research over 10+
years means we know all the advantages, disadvantages, hazards,
and quality-control issues that must be anticipated and managed.
If it can be done online, we know how to get it done!
Using our software you will be able to observe and monitor all data
collection in real-time, seeing your results as they come in.
you do not have your own database to sample, we have worked with
the largest and most reliable online sample and panel providers
and have been successful at locating even the most specialized types
of high-quality sample, worldwide. As a full-service provider, we
can manage the entire research process from planning to reporting.
analytic practice includes sophisticated datamining and predictive
modeling capabilities, tailored to your needs, but with fast turnaround
and a reporting style that is in "plain English" and immediately
available for action.
you will want to know that unlike many marketing intelligence companies,
we don't "dump and run."
will interpret results in the context of your objectives, recommend
a plan of action, and can provide help implementing a strategic
plan derived from all relevant information.
course, if a project should not be
conducted online we will discuss this with you, along with recommended
More than half of all surveys conducted
in the U.S. are now done online.
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