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Big
brand experience
We
have extensive training and experience in marketing and advertising
strategy as well as marketing intelligence methods, with an emphasis
on online
research methodologies.
Our
award-winning founder, Dr.
Cheryl Harris, has worked with clients and brands
as diverse as Procter & Gamble,
Motorola, Sprint, IBM, Sony, AT&T, Time Warner, Roadrunner,
Ogilvy & Mather, Harrisdirect, CSFB, Mastercard, Citibank, Datek
(Ameritrade), Pfizer, eBay, Ask Jeeves, Ziff Davis, Conde Nast,
NBC, HBO, Discovery, and CNBC.
In 1995, she built one of the first companies in the world specializing
in online research and software, and continues to be a leader in
the field. She is a frequent speaker at research and marketing industry
conferences such as the American Marketing Association (AMA), Advertising
Research Foundation (ARF), CASRO, ESOMAR, AAPOR, National Association
of Television Programming Executives (NATPE), Television Bureau
of Advertising (TVB), and many others.
Her approach to research-driven strategy has won awards as well
as real-world business success, such as doubling funded accounts
at one online brokerage within just four months.
We
have learned how to customize big-brand strategies for maximum effect
for smaller businesses. We're experts in getting superb results
on limited budgets and with quick turnaround.
Need a lot of help or just a little? Call us first!
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